EMPOWERING LATINAS IN THE IE

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Embracing Your Geekness

Wed, July 15, 2020 10:56 AM | Sandra Arreola

Lala Castro is an entrepreneur and digital marketing consultant with a wide array of expertise in Online Marketing. Lala is also the co-founder of #LatinaGeeks, with a mission is to empower and inspire Latinas by sharing technical knowledge, business skills, and entrepreneurship resources through hands-on workshops and community events.

In 2017, #LatinaGeeks designed the “Latinas Learn to Code” program to help bridge the gender gap in the tech programming industry by providing an introduction to the foundations of HTML, CSS, and JavaScript — the three building blocks of the web. The workshops have expanded to additional technical skills workshops like cloud computing, digital marketing, data analytics and more. In the last two years they have successfully built strong partnerships with tech companies like Microsoft, Intuit, Eset and others to encourage technology adoption within the community and increase the number of Latinas in technology-related careers.

In 2016, Lala launched a consulting company that leverages online media and marketing for mid-size companies, along with Digital Marketing hands-on workshops and programs for small business owners, executives, and local Universities. Her passion and curiosity for technology not only has provided her with a successful career that she loves, but it has also created a path for other Latinas to grow, learn and embrace their own inner geek.

With 15+ years of experience in digital marketing, Lala has led and created digital strategies for brands like Knott’s Berry Farm, Johnny Rockets, Patina Restaurant Group, El Gallo Giro, Northgate Markets, Toshiba USA/Latin America and more.

Lala has been featured in Latina Magazine, LatinaStyle Inc Magazine, and has appeared in tech news segments on Univision 34. Lala was also recognized by Digital LA – Silicon Beach Fest: Top 50 Digital Women list in community leaders who have made outstanding contributions to LA’s startup tech ecosystem and community.

When Lala is not working, she enjoys her time with her family, husband and three golden retrievers.

We are here to empower Latinas to develop their business and professional goals!

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