Lala Castro is an entrepreneur and digital marketing consultant with a wide array of expertise in Online Marketing. Lala is also the co-founder of #LatinaGeeks, with a mission is to empower and inspire Latinas by sharing technical knowledge, business skills, and entrepreneurship resources through hands-on workshops and community events.
In 2016, Lala launched a consulting company that leverages online media and marketing for mid-size companies, along with Digital Marketing hands-on workshops and programs for small business owners, executives, and local Universities. Her passion and curiosity for technology not only has provided her with a successful career that she loves, but it has also created a path for other Latinas to grow, learn and embrace their own inner geek.
With 15+ years of experience in digital marketing, Lala has led and created digital strategies for brands like Knott’s Berry Farm, Johnny Rockets, Patina Restaurant Group, El Gallo Giro, Northgate Markets, Toshiba USA/Latin America and more.
Lala has been featured in Latina Magazine, LatinaStyle Inc Magazine, and has appeared in tech news segments on Univision 34. Lala was also recognized by Digital LA – Silicon Beach Fest: Top 50 Digital Women list in community leaders who have made outstanding contributions to LA’s startup tech ecosystem and community.
When Lala is not working, she enjoys her time with her family, husband and three golden retrievers.