Laura Palafox is the President and CEO of Market Design, along with her son Dan Guzman Lara. They created a Consulting Firm with more than 25 years of combined experience, offering state of the Art Marketing services for new lifestyles that come as a result of the modern challenges in the marketplace. Their mission is to make a better world for all by increasing people's happiness and prosperity.
At Market Design, Laura provides her expertise to organizations or individuals, helping them to reach their business goals by providing customer insights and sharing market updates. Laura and her son craft personalized strategies, allowing the business owner to focus on product development and overall operations.
Their services include:
• Study the companies profile and operations to understand its marketing needs
• Conduct marketing research to identify industry trends and commercial opportunities
• Develop and implement a marketing strategy according to objectives and budget
• Prepare detailed proposals and marketing plans
• Advise on branding, positioning, communications and other marketing issues
• Help monitor results and tweak campaigns as they go to ensure that companies get the best results from their marketing efforts.
Laura was born in Mexico and lived in the states of Puebla and Querétaro. She moved to California with her two sons, Max and Dan, more than sixteen years ago. In 2006 her daughter was born, and with her a new life began again, in new lands. Her professional journey started when she graduated from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ÍTESM) with a degree in Marketing. Subsequently, she had the opportunity to work for companies such as IBM - Mexico, ITESC-CEM, Industrial Technology and Consulting in Manufacturing. She also was a professor at the Benemérita Universidad Autónoma de Puebla (BUAP), Universidad Del Valle de México and Universidad Iberoamericana. She is proud to be a founding member of New Tech y Control de Fallas, where she developed and implemented courses for different organizations. Laura also offered training programs for different organizations, including the Mexican Consulate in San Bernardino, and developed a training program for CALOSHA for Builders Carpet and Drapery. Most recently, she has retaken the entrepreneur path. She graduated from the second generation of Emprededor@s in San Bernardino and the 2020 NLBWA-IE Business Management & Leadership Academy.
In her spare time, she volunteers to teach computer science to adults, gives tutoring in Spanish and teaches piano. Mother, professional and volunteer, finishing a difficult year full of challenges with a positive attitude towards the future: "2021 begins with a promising future to reach every goal, to make a better world for all!"