I am an experienced accountant of 30 years. I have worked on many companies in different industries such as Construction, Not-for-Profits, Manufacturing, Auto Dealerships, Collision Centers, Restaurants, HVAC, Medical, Dental, Entertainment Industries, Marketing firms and more. Experience includes all aspects of auditing, compliance, financial and regulatory reporting in the private sector and governmental enterprises. I'm experienced in GAAP, GASB and 2CFR200.
I first started Small Business Accounting Services -SBA Services in 1998, when my children were young as being self-employed allowed me a more flexible schedule. I have worked in Government and the private sector on occasion but now manage SBA Services full time. We provide services in Redlands and the Inland Empire.
We specialize in small to mid-sized businesses. We are hands-on organization that provides in-house accounting and support. Our services include, bookkeeping, QuickBooks training & support, Payroll, Human Resources, Internal Audit, Taxes, Business Start-Up, Controller assistance and help with all business issues.
I enjoy the interaction with businesses, the thrive for success and being able to collaborate and help business from the ground up.
On a personal note, I have been married for almost 30 years and have two sons. My oldest is a Dr. of Physical Therapy and my youngest is a student athlete at the University of La Verne. We are a running family. Both sons actively compete with ULV and Doctors of Running, respectively.
Yesenia Flores, CEO of HRY Solutions and HRY Personnel Services delivers twenty-five years of experience in Human Resources. Yesenia’s experience in Human Resources is extensive, covering all facets of the field. She is an expert in employer and company relations, possessing professional experience in assessment and implementation, worker’s compensation management, talent acquisition, and training and development.
Eleven years ago, Yesenia founded her Human Resources consulting firm, HRY Solutions. She has consulted with a broad range of industries and businesses in both profit and non-profit companies — including union environments. Her greatest strengths are her knowledge, relationships with her client companies, and being fluent in Spanish. She does whatever she can to help them be successful. Through her years of consulting, Yesenia always wanted to do more for her clients, therefore, she partnered with her daughter, Jeanette Flores, and founded her second company, HRY Personnel Services. They now help companies stay in compliance with labor laws and equip them with the workforce they need to excel. Yesenia Flores strives for optimum results in all that she does. For her, Human Resources is not just a job, but something she is passionate about. Yesenia cares about her companies as if they are her own, and expects nothing less from her associates. Adding authenticity, reliability, and trustworthiness, in all that they do. Yesenia holds a Bachelor’s of Science in Business Administration with an emphasis in Management & Human Resources from California Polytechnic University, Pomona. She also attended part of a Master’s Degree program in Leadership and Management at the University of La Verne. Yesenia received the ‘Trail Blazer’ Award, “A successful business owner with a growing business, who contributes to her community and leads by example” from the National Latina Business Women’s Association. For the past eight years, Yesenia has devoted (or dedicated) her efforts to the forthcoming generation of Human Resources professionals. Yesenia has expanded her consultancy firm to provide mentor and internship opportunities to college students. By doing so, she has transformed her passion and love for the field, into something others can learn and thrive from. She is also a speaker at Universities for Human Resources students and participates in Career Days at several schools to inform students about her life, obstacles she over-came and career progress.
Yesenia’s motto is: "A Helping Hand With Many Solutions”.
Yesenia Flores was born in Guatemala and immigrated to the United States at nine years old. School was challenging at first because she did not speak English, but with an eagerness to learn, she quickly overcame that. Yesenia learned the language and began to excel in school. From a tender age, Yesenia and her younger brother helped their single mother clean houses, apartments, and offices for a living. A defining moment in her life, was when she was cleaning a filthy bathtub of a vacated apartment and decided, “I will never do this when I grow up.” Yesenia was motivated to go to school and get a career. She was determined to create a career she loved and could be proud of, so that she, nor her family would ever have to clean for a living. As a teenager, Yesenia envisioned herself becoming a successful businesswoman and she steadily paved her way towards that
goal. After attending Cal Poly Pomona and becoming a mother and wife, Yesenia obtained her Bachelor’s degree in Business and Human Resources. Upon graduating, Yesenia began her career in Human Resources. Since then, Yesenia has been a leader and pioneer in the Human Resources and Business fields. She loves her career because every day is an opportunity to help others. In 2005, Yesenia took a leap of faith and joined a Human Resources consulting firm as a consultant. As a consultant of the company, Yesenia did not always know when she would be paid, and upon realizing she was doing all of the work for the clients, she decided to take an even bigger leap of faith and start her own consulting firm. In 2008, Yesenia launched HRY Solutions, a professional Human Resources Consulting Firm. She struggled at first, not getting many clients and thought she was going to have to go back to work for a company, but through persistence, excellent work ethic and results, she began to build her list HR consulting clientele. Eleven years later, Yesenia partnered with her daughter, Jeanette Flores, and expanded HRY Solutions into HRY Personnel Services. HRY Personnel Services provides staffing and recruiting solutions to companies in need. Their company motto is, “A helping hand with many solutions,” because that is how Yesenia sees herself and her company. Yesenia has created the career she always aspired for and in doing so created two very successful companies. She firmly believes that anything is possible! She has learned that no matter how hard or difficult a situation is, or what others think of you, you must overcome it. Along the way, you should always help others in need without expecting anything in return.
Mariette designs and delivers educational content that accelerates the financial growth and awareness for microbusinesses, self- employed/solopreneurs and the small business partners that serve them. She provides learning opportunities for her community designed to deep dive into specific small business financial topics and technologies. Her current passion project, TusTresMaestras.com, is a co-founded Bilingual E-Learning Platform that will bridge the financial literacy gap for English and Spanish- Speaking small business owners.
Mariette is a Financial/Tax Accountant, IRS Enrolled Agent and Intuit Trainer/Writer Network member who has worked in the accounting, tax and technology industries for over 2 decades. This blend of experience allows for her to create content and spread awareness for her Entrepreneurial community around the importance of financial literacy, year-round tax compliance and embracing technology to work more effectively. Her content is delivered with the intent to connect entrepreneurs and their financial professionals so they may grow together towards sustainable financial success.
“I became an accountant because I did not want any other business to be left behind due to lack of financial awareness and education. I believe every small business should have a fighting chance to reach financial happiness!”
Lupe Ruiz is the founder and broker of HomeShield Real Estate (HSR), with experience in real estate since 2005. She became an independent broker in 2015 and began to do business as HSR in 2017. She also has a Master’s in Business Administration and over 20 years of professional and project management experience working in a legal firm and one of the largest healthcare systems in the nation.
Sandra Trejo currently serves as the Inland Empire’s regional manager for El Aviso Magazine.
With a Google certification and over 20 years’ experience in sales, marketing, advertising, and public relations she is a management professional with extensive knowledge in business development
Her experience includes both print and digital advertisement, Sandra is familiar with the entire sales process as well as creating strong rapport with her clients.
Sandra graduated from El Colegio Lumena in Michoacán Mexico, with a graduate degree in Accounting. She also has a Bachelor's degree in Science and a minor in child development.
Sandra is a court appointed trained volunteer to represent the interests of a children under the jurisdiction of the Juvenile Dependency court. As a Court Appointed Special Advocate Sandra is passionate about helping transform a life of hurt into a life of hope.
At the age of 16, Crystal and her family experienced the loss of her beloved father. At the time, her father was the breadwinner of the family. Struggling to pay for his burial was imminent.
Soon after, Crystal made it her mission to educate the community about the importance of life insurance, and her passion for insurance began.
Carter Bradley Insurance Solutions is named after her inspiration and motivation. Crystal and her son enjoy visiting the aquarium and spend countless hours in the library together. They love keeping busy by exploring new activities as they help to promote local businesses on social media. Crystal has been an Ambassador of the Corona Chamber of Commerce since 2018. Ambassador of the National Latina Business Women’s Association.
Patty Pulido Gonzalez is a Senior Vice President and Senior Relationship Manager for the Inland Empire market in Commercial Banking at Bank of America Merrill Lynch. In this capacity, her responsibilities include leading a team of specialists focused on understanding each client’s unique needs to deliver strategic financial guidance and solutions. Patty’s mission is to help local companies thrive by achieving their business goals, no matter how simple or how complex.
Bringing 19 years of experience, Patty joined Bank of America Merrill Lynch in 2001. She has also served as a Mortgage Account Executive, Financial Center Manager, and Consumer Market Manager within the company. She began her banking career at Bank of America where she was most recently Senior Relationship Manager in the Inland Empire. Throughout her banking career, Patty has served mid-sized companies throughout the Inland Empire area to support their commercial banking needs.
To help create a more sustainable future for the companies and communities she serves, Patty volunteers with several not-for-profit organizations focused on ending hunger and homelessness, most recently with Feeding America and local food banks. Patty is also passionate about empowering women and minorities as an Ambassador for the National Latina Business Women Association in the Inland Empire. She also serves as a mentor for teammates across Bank of America Merrill Lynch as a member and leader in The Hispanic/Latino Organization for Leadership and Advancement (HOLA).
Originally from Southern California, Patty graduated with a Bachelor’s Degree in Business Administration with an emphasis on Human Resources from California Polytechnic College in Pomona, CA. She resides in Ontario, CA.
Today Leymi is an award winning and published fine art photographer who travels all over the country teaching other aspiring and professional photographers.
Leymi is dedicated to running a client-friendly, service-oriented business that focuses on providing beautiful one of a kind portraits.
She believes that creativity is often the result of team effort and values collaborating with her clients. Leymi and her team are ready to create custom work of art for your home. Leymi’s clients describe her as passionate, creative, experienced, and unlike any photographer they have worked with. Her unique vision comes across in her spectacular portrait work, and unbelievable technical expertise. Leymi is a fearless photographer who believes in the power of portraits.
Leymi has been awarded the Weddison Award “The Best Wedding Photography Award”, Wedding & Portrait International Silver Awards WPPI, All Valley Professional Photographers Merits AVPP, Professional Photographers of California 3 Merits PPC, and finally Wedding and Portrait Photography International Associate award.
Solo Seminar / Workshop
America (PPA) Super 1 Day Photo Workshops with Leymi Gutierrez Rancho Cucamonga, CA
Group Seminar / Workshop
Sonia Morffi is a businesswoman and philanthropist of Mexican roots, raised in a family of politics as well as renowned artists and famous musicians. She has stood out since July 2016 in the media as executive director and founder of Radio Latino INC, in Los Angeles, California. She has dedicated her life to actively participate in actions and strategies for the defense and promotion of women’s political, economic and social rights. Its cause and struggle is aimed at strengthening and promoting Latin women for their entrepreneurship and empowerment.
One year later, she managed to successfully run her radio station. However, during that year, she realized that no matter how much amazing and informative content was brought, she needed to find a way to successfully give back to her community. Radio Latino INC. has branched off, and brought to life Radio Latino Foundation on September 21, 2017, "World Peace Day." Dedicated to the Empowerment and Mentoring of Youth.
In 2019, she was awarded “Las Palmas de Oro, Professional Excellence Awards”, by the National Circle of professional Journalists in Mexico City, she also received the “National Award for Professional Excellence” at the 7th World Peace Congress 2019 among important political dignitaries, in the Senate of the Republic of México honored for her important work as Executive Director in media, for Radio Latino INC. Working for the rights and empowerment of Latina Women in the United States.
Also, on November 20 of the same year, she received among 33 women from around the world, the International Women’s Award for her noble professional work as a defender of the rights of Latino Women based in the United States and such recognition was granted by the International Hall of Fame organization, the National Chamber of Women in Bogota, Colombia and the International Leadership Forum.
In January 2020, after two and a half years of working closely as media partner, she was offered a position as Board of Directors for one of the most prestigious and important organizations in the Inland Empire the NLBWA-IE (National Latina Business Women Organization in the Inland Empire.) Their mission is to be the leading resource for professional development for Latina Entrepreneurs, executives, as well as professionals.
On March 8th, International Women's Day, she was named President of CANADEM USA, in México City, leading as Chairwoman Dr. Betty Uribe with the support of worldwide influencers. Sonia was honored by its visionary Edgar Valenzuela, founder of the National Chamber for
Women in México (CANADEM Mexico) established in 2004. CANADEM USA and its Mission is dedicated to the development and growth of the Entrepreneur. Mentoring to business professionals, financial literacy training, access to capital. As well as Import and Export at A International level Empowerment of our Latina Community is very important and crucial, and therefore, honored to be in alignment and work closely with NLBWA-IE.
"Leadership is the ability to guide others without force into a direction or decision that leaves them still feeling empowered and accomplished."